Ebook Sales on Multiple Marketplaces

As everybody knows, Amazon KDP is the biggest market for ebook sales. Most of the self-published or indie-published authors are selling their ebooks there. In numbers:

According to Authorearnings.com, in 2017 nearly 84% of all ebook sales are being sold on Amazon, which is around $3,2 M/year. These numbers are enormous.

However, we have noticed that so many self-publishers or indie publishers are omitting the other markets that could be boosting their sales!


2017 Numbers According to Authorearnings.com:

  • Taken all together, Amazon accounts for more than 80% of English-language ebook purchases
  • Apple another 10%
  • Kobo 2%
  • Nook 3%
  • The remaining 3%–ascribed to GooglePlay and all remaining channels


63M/year of Ebook unit sales – 20% of it is Indie/Self-published – it’s more than 12,5 M of sold units!


Nook’s numbers are a little lower than Apple

19M/year of Ebook unit sales – 20% Indie/Self-published – it’s more than 3,5M of sold units!


11M/year of Ebook unit sales – 22% Indie/Self-published – nearly 2,5M of sold units.


If the goal is to sell as much as possible, and it definitely is, why there are so many self-published authors or indie publishers not using stores such as Apple, Google, Smashwords, Nook or Kobo? Is it because people are lazy to add the books to the stores? (It is not an easy and 2 minutes task, but still). Or is it because they don’t believe that it will boost their sales enough? Or are they worried because it was hard to track their sales? (it’s not anymore, BookCore.net is here!)

Or is it because they are using completely different ways?

Please, feel free to share your opinion with us, it will be highly appreciated.



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