Are You Using The 4 Letter Word?
The most powerful word in the marketing dictionary is comprised of simply four letters: FREE.
It doesn’t matter what sort of product and services you’re promoting, if you can use this word in your advertising and marketing, then your reaction rates will shoot up. Individuals like complimentary things.
Something free to give
The problem is, you cannot use the word FREE unless you, in fact, have something FREE to give:
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These are all effective ways of introducing the magic word. Nevertheless, the best idea of all is the FREE ebook. It doesn’t matter exactly what type of service or product you offer. You can use these ebooks as a promotional tool to carry your marketing and construct your credibility.
By producing an ebook that belongs to your service or product, and by giving that ebook away totally free, you accomplish three things in one go:
Offer yourself a legitimate reason to utilize the word FREE in your advertising and promo.
Generate FREE promotion on your own by promoting your service or product from inside your ebook.
Develop your reliability by making your book beneficial and appropriate to your target audience.
To obtain the most out of this terrific promotional tool, keep these points in mind:
The ebook must be more than just an outright advertisement for your product and services. This could damage your reputation rather than enhance it. Keep your self-promotion present without being ‘in your face’.
The content of your book should be useful and appropriate to your target audience. There’s no point in distributing a FREE ebook which contains Internet marketing articles composed by other people if you’re promoting guitar lessons. You ‘d be far better off doing a bit of research study online and creating a brief ebook on the history of guitar playing. After all, the main objective of the FREE ebook is to construct your track record in the eyes of prospective consumers.
Encourage other webmasters/e-zine publishers to freely disperse your book to their visitors/readers. Be sure to state this plainly inside the book and anywhere you make the book readily available for download.
Deal to create personalized variations of the ebook for those web designers who want it. You might place an advertisement for the web designer’s website on the cover page. This will motivate him/her to work more difficult at offering it away, hence spreading your message to more individuals.
Promote your FREE ebook by noting it on shareware sites and in ebook directories as well as by yourself website and e-zine.
Get hectic. Ask yourself exactly what it is that your target audience is interested in. Make a book that feeds that interest and after that start offering it away!
Check out BookCore.net and start tracking your ebook sales for a comp!